2025 Annual Celebration Gathering

What did STEP do right to achieve sustained growth in adversity?

In 2024, challenges and opportunities coexist, and change and innovation intertwine. The market is sluggish and the industry is in turmoil, with external companies crossing over into the whole house lighting race. Under internal and external pressure, there is a company that has achieved counter trend growth - Jedver.

On December 31st, the STEP 2024 year-end summary meeting was successfully concluded in Dongguan. In 2024, JEDVER will break through against the trend and achieve double-digit growth in performance, forming a development pattern of coordinated development of multiple brands such as JEDVER, STEP, VOXAURA, and domestic and international business lines, and setting a goal of 30% growth by 2025.

STEP has maintained a strong development momentum over the past 18 years since its establishment. Despite entering the stock market, the industry remains vibrant and shows enormous potential for development. So, what is the secret to achieving steady development through the cycle of Jiedewei?

Faced with a complex and uncertain external environment, the survival and competitiveness of enterprises increasingly rely on their internal management capabilities, especially the strengthening of basic management systems and the improvement of execution capabilities. Corporate culture is their efficient and stable soft power.

In terms of corporate culture construction, Wei Yongjun, Chairman of Yuehong Group, stated that adhering to the original intention of "agility, integrity, and co creation of the future", by 2025 the group will standardize the customer-centric corporate culture as the behavior and language standards of each department, improve the KPI assessment and value creation evaluation system, implement project bonuses, distribution incentive mechanisms, and promotion mechanisms, and continue to adjust the organization based on the value creator oriented corporate culture.

In terms of talent development, the group has increased its talent density through external introduction and internal incubation and training. It has established a mature and professional international R&D team from three aspects: power supply, lighting, and intelligent control systems, and has obtained more than 200 patents and certificates.

In terms of organizational system construction, the group promotes the standardization of basic management work, advances the standardization of product systems and processes, and strengthens the implementation of execution systems. A sound organizational management system is extremely important for improving the internal operational efficiency of enterprises and enhancing their cohesion.

In recent years, based on the pursuit of quality of life by the new generation, the home industry has gradually developed towards the trend of intelligence. Jedver has taken the lead in identifying market opportunities, aiming for overall solutions for whole house lighting and the smart home track, and has built a multi brand matrix. At present, the company has established a dual drive business model that emphasizes both Jedver, STEP, and VOXAURA brand businesses and ODM for major clients, "said Wei Yongjun.

STEP founder Liu Yang revealed at the meeting that Jiedewei has achieved good results in both domestic and international channel businesses in 2024. The group has launched a new brand called Mi Candlelight, which is the first in the industry to propose a differentiated positioning of "new generation of unmanned lamps", focusing on technological innovation in smart and healthy lighting, and providing consumers with customized smart home lighting system solutions.

It is reported that Mi Candlelight has launched an intelligent lighting solution for 7 large spaces throughout the house, integrating the product matrix with core intelligent control technology through intelligent lighting, switches, smart screens, and other products; And combined with Jedver private cloud remote APP control, it achieves ultra long distance intelligent control, allowing users to easily enjoy the comfort and happiness brought by lighting.

Product strength is the core of a company's competitiveness. Focusing on the field of intelligent lighting for many years, Jedver has launched products such as cabinet dressing lights and Mi candlelight intelligent unmanned lights, and creatively integrates cabinet lighting with whole house lighting to provide consumers with personalized and intelligent lifestyles.

After years of research and development accumulation, Jedver has launched the first home intelligent central system - Spark Chain 2.0, which perfectly solves the problems of few device links, slow transmission speed, easy packet loss and crash. The entire system can be used in conjunction with devices such as Huawei and Apple. At the same time, increase IT investment, build the company into a digital factory, enhance the company's ability to operate automatically, vigorously strengthen the construction of quality systems, and improve the quality awareness and full process quality control level of all employees.